What research method focuses on gathering non-numerical data?

Qualitative research methods are specifically designed to gather non-numerical data, which can include narratives, interviews, focus groups, observations, and other forms of information that provide depth and context to the subject being studied. This approach allows researchers to explore complex phenomena by understanding the experiences, thoughts, and feelings of individuals or groups.

In contrast, quantitative research methods focus on collecting numerical data that can be quantified and analyzed statistically, allowing researchers to identify patterns and draw conclusions that can be generalized to larger populations. Mixed methods combine both qualitative and quantitative approaches to leverage the strengths of each, while statistical analysis pertains specifically to techniques used to analyze numerical data rather than gathering non-numerical insights. Therefore, qualitative research is distinctly characterized by its emphasis on understanding the richness of human experience, making it the correct choice for this question.