What is the tendency to provide socially acceptable answers to personal questions called?

The tendency to provide socially acceptable answers to personal questions is referred to as social desirability bias. This phenomenon occurs when individuals alter their responses to align with perceived social norms or expectations, rather than truthfully reflecting their own thoughts or behaviors. It plays a significant role in surveys and assessments where participants might feel compelled to give answers that they believe are more acceptable or favorable in the eyes of society, which can ultimately lead to skewed data and inaccurate results.

Understanding social desirability bias is crucial in research practices, as it highlights the need for careful design of surveys and questionnaires to mitigate its influence. Researchers might employ techniques such as ensuring anonymity, asking indirect questions, or using validated scales that minimize the pressure to conform to social expectations, thereby obtaining more honest and reliable data.