What is meant by "sampling strategy"?

"Sampling strategy" refers specifically to the plan or methodology that dictates how participants will be selected for a study. This encompasses the approach taken to choose individuals or units from a population to be included in research, ensuring that the sample adequately represents the larger population from which it is drawn. A well-defined sampling strategy is crucial for the validity of the study, as it affects the generalizability of the findings.

In the context of research, the sampling strategy may involve various methods, such as random sampling, stratified sampling, or convenience sampling. Each of these methods has implications for the selection process and can influence the outcomes of the research, making it a foundational element in the study design.

Other choices, while relevant to research, do not encapsulate the specific definition of “sampling strategy.” The methodology for analyzing collected data pertains more to the post-data collection phase rather than the initial selection of participants. A budget for participant recruitment is a logistical consideration but does not define the actual sampling process. The type of research design refers to the overall framework of the study rather than the specific sampling methods utilized within that framework.